Our whole holiday season runs around gift cards. We receive gift cards and we give gift cards. Thus gift cards play an important role in our festive and holiday seasons.
But we often confuse between giving cash as a gift or a gift card is better. Choosing a gift card over other gift items is a smart choice. Let us see why.
Cash is a direct financial benefit but only a gift card helps you to show how much you care about the recipient needs and interests. You can give cash, but it does not reflect your special care and concern you have for them. If you give cash, it is right that you give them plenty of options. But when you give a gift card which they can spend at a particular store like Macy’s etc, that creates a better positive impression over the recipient mind.
If you give cash, the recipient may spend that money on petty things and may not purchase an item which reminds them of you throughout the life of the item. You might have given cash with an intention to let the recipient get whatever they want. But in reality, many of us, due to lack of time or laziness, we often spend the money as we need but never actually take time out and go to a store and get the item which remains a memory.
If you remember your friend talking about how much they love Victoria’s Secret brand, it is an opportunity to give her a store gift card which she can spend at that particular store. When you hand her a store gift card of her favourite choice, it will surely bring a broad smile on her face.
If you don’t have time, you end up giving cash instead of a gift card which may not be as beneficial as a gift card to the recipient. So, plan in advance and make purchases of a gift card like vanilla visa prepaid card to avoid this.
You will be assured of giving happiness and smiles to the recipient if you choose gift cards over cash. So to achieve the purpose of gifting, a gift card is a smart choice over cash without any doubt.